Cheng worked for Google, Inc. from 2007-2012 in many capacities. In 2011, Cheng decided to try something wacky and audition for History Channel’s Top Shot Season 4 shooting competition, having not one shooting award to his name, nor any formal shooting instruction. Cheng is History Channel’s Top Shot Season 4 Champion — he beat 17 professional marksmen and won a $100,000 cash prize, the title of “Top Shot,” and a pro marksman contract with Bass Pro Shops.
He left Google in June 2012 to pursue a career in the outdoor industry full time. Cheng is a media personality, strategic consultant, and civil rights advocate in the firearms community.
He works closely with the National Rifle Association, the National Shooting Sports Foundation on the Outreach Advisory Council, and the California Rifle & Pistol Association on promoting the shooting sports and protecting our Second Amendment rights. Cheng is a Lifetime member of the National Rifle Association, a media member for the National Shooting Sports Foundation as well as the Professional Outdoor Media Association.